MSRT

 MSRT: Ford's Performance-Vans

Ford's MSRT vans have revolutionized the commercial vehicle landscape, offering a blend of performance and practicality that has caught the attention of businesses and enthusiasts alike. These cutting-edge vehicles, which stand for MS-RT (Motorsport Road Technology), represent a significant leap forward in the evolution of Ford Transit vans. By combining the utility of a traditional Transit with the power and style of a sports car, MSRT has created a unique niche in the market. Source

The Ford Transit Custom MSRT and its counterparts have an impact on various industries, from delivery services to mobile businesses. This guide will explore the development of MSRT technology, delve into the design and esthetics that set these vans apart, and examine their performance capabilities. Additionally, it will look at real-world applications of MSRT vans, showcasing how they're changing the game for businesses that rely on versatile and powerful commercial vehicles.

The Evolution of Ford Transit Vans

History of the Transit line

The Ford Transit, an iconic commercial vehicle, has been a fixture on roads worldwide for over five decades. Its roots trace back to the 1950s when Ford Cologne in Germany introduced the Taunus Transit. This early model, equipped with a 1.3-liter engine (later expanded to 1.5 liters in 1955), bore a striking resemblance to the Volkswagen Transporter of that era. See Ford Transit Custom MSRT

The success of the Taunus Transit laid the foundation for what would become a global phenomenon. In 1965, Ford launched the first official generation of the Transit, marking the beginning of a remarkable journey. This inaugural model boasted significant advantages over its competitors, particularly in terms of cargo space. Its wide body and square shell, reminiscent of American styling, made a substantial impact on UK customers.

The Transit's versatility was evident from the start, offering a range of options including pick-ups, minibusses, panel vans, and crew-cab versions, with both diesel and petrol engines available. This flexibility allowed the Transit to cater to a wide array of commercial needs, contributing to its growing popularity.

Introduction of MSRT variants

As the Transit evolved, Ford recognized the need to expand its offerings to meet diverse market demands. This led to the introduction of the MSRT (Motorsport Road Technology) variants, which represented a significant leap forward in the Transit's capabilities.

The MSRT line combines the utility of traditional Transit vans with the power and style typically associated with sports cars. This unique blend has created a niche in the market, appealing to businesses and enthusiasts alike who seek performance-driven commercial vehicles.

Key milestones in performance enhancements

Over the years, the Ford Transit has undergone numerous performance enhancements, each marking a significant milestone in its evolution:

1978 facelift: The Transit received a major overhaul, including a new front end, updated interior, and mechanical improvements. The introduction of the Pinto engine from the Cortina and the first 'fast' Transit utilizing the Essex V6 engine were notable advancements.

Second-generation improvements: The Transit's appearance was completely redesigned, featuring a distinctively slanted windscreen. Ride quality and handling were enhanced with an independent front suspension system on short wheelbase models.

Third-generation innovations: Introduced in 2000, this generation marked a significant leap in driving experience, with the Transit handling more like a car. It boasted a top speed of 90 MPH and utilized a diesel engine also found in the Ford Mondeo.

Modern advancements: The current Transit range, including the Transit Custom, features a host of technological improvements. These include:

Advanced 2.0-liter Ford EcoBlue diesel engines, offering up to 165PS

An upgraded 8-speed automatic transmission with a console-mounted rotary gear shifter

Intelligent speed assist technology to optimize fuel consumption

MSRT enhancements: The latest MSRT models push the boundaries of performance even further:

The E-Transit Custom MS-RT boasts a 210 kW (285 PS) e-motor, making it the most powerful Transit Custom to date

Exclusive 19-inch alloy wheels reduce unsprung mass and increase track width

Aerodynamic improvements including a new front bumper with integrated spoiler and sports side skirts

These continuous improvements have ensured that the Ford Transit remains at the forefront of commercial vehicle innovation, adapting to changing market needs while maintaining its core values of durability, versatility, and value for money.

Understanding MSRT Technology

MSRT (Motorsport Road Technology) represents a significant leap forward in the evolution of Ford's commercial vehicles. This innovative technology combines Ford's renowned expertise in commercial vehicles with the design flair and engineering know-how of vehicle modifier MS-RT. The result is a range of performance-driven vans that offer a unique blend of style, power, and practicality.

Engine specifications and upgrades

The MSRT technology has brought about substantial improvements in engine performance and efficiency. Ford's latest EcoBlue diesel engines power the MSRT models, optimized for enhanced performance without compromising fuel efficiency. The Transit Custom MS-RT features a 2.0-liter EcoBlue diesel engine producing 170 PS, while the Ranger MS-RT boasts a more powerful 2.0-liter EcoBlue diesel engine generating 213 PS.

For the first time, the All-New Ford Transit Custom MS-RT is available with a variety of powertrains, including:

All-Electric 65kWh 210KW / 285PS RWD

Plug-In Hybrid 2.5L Duratec 232PS FWD

2.0L EcoBlue 170PS FWD 8 Speed Automatic (Optional AWD Available)

2.0L EcoBlue 150PS FWD 6 Speed Manual

This range of options allows customers to choose the powertrain that best suits their specific needs, whether it's the zero-emission capability of the all-electric version or the versatility of the hybrid and diesel options.

Suspension and handling improvements

MSRT technology has a significant impact on the suspension and handling characteristics of these vehicles. The Transit Custom MS-RT and Ranger MS-RT models benefit from suspension and handling upgrades, including sports-tuned dampers and springs. These enhancements deliver a more engaging and responsive driving experience, bringing the handling closer to that of a performance car rather than a traditional commercial vehicle.

The improvements in suspension and handling are particularly noticeable on the road. Drivers experience a much sportier ride, significantly improved handling, and dynamics that feel more akin to a large car than a commercial vehicle. This transformation in driving characteristics is a testament to the effectiveness of the MSRT technology in bridging the gap between utility and performance.

Advanced driver assistance features

MSRT-equipped vehicles come with a suite of advanced driver assistance features that enhance safety, convenience, and overall driving experience. Some of the key features include:

Adaptive Cruise Control: Maintains a pre-set distance from the vehicle in front, even bringing the vehicle to a complete stop if necessary.

Lane-Keeping Aid: Alerts the driver if the vehicle unintentionally drifts out of the lane and provides gentle steering assistance to guide it back.

Pre-Collision Assist with Pedestrian Detection: Helps prevent or mitigate collisions with other vehicles or pedestrians.

Blind Spot Information System: Uses sensors to detect vehicles in the driver's blind spot and alerts them via warning lights in the door mirrors.

Cross Traffic Alert: Assists when reversing out of spaces with limited visibility by warning of approaching vehicles from the sides.

Traffic Sign Recognition: Identifies road signs and displays relevant information, such as speed limits, on the instrument cluster.

These advanced features not only enhance safety but also contribute to a more relaxed and confident driving experience, particularly important for commercial vehicle operators who spend long hours on the road.

The MSRT bodykit technology represents a significant advancement in the commercial vehicle sector, offering a unique combination of performance, style, and practicality. By integrating motorsport-inspired design elements with cutting-edge engineering, Ford has created a range of vehicles that appeal to businesses seeking both functionality and a touch of excitement in their commercial fleet.

Design and Esthetics

The All-New Ford Transit Custom MS-RT stands as a testament to the fusion of cutting-edge design and practical functionality. This bold, rally sports-inspired vehicle represents the pinnacle of the class-leading Transit Custom line-up, designed for both work and play.

Exterior styling elements

The MS-RT variant of the Transit Custom boasts a striking exterior that commands attention on the road. Its motorsport-inspired styling lowers and widens the body, creating a more aggressive stance. The front bumper features an aerodynamic design that not only enhances the vehicle's visual appeal but also improves its performance.

Wide body arches and integrated sports sills further accentuate the vehicle's muscular appearance. The addition of stunning 19-inch Anthracite alloy wheels not only adds to the esthetic appeal but also contributes to the vehicle's performance by reducing unsprung mass and increasing track width.

Other notable exterior elements include:

Exclusive brake calipers painted in MS-RT blue

Black mirror caps and door handles

Aggressive rear spoiler

Sculpted rear diffuser

Seamlessly integrated quarter panel and bumper

These design elements work in harmony to create a vehicle that stands out from the crowd while maintaining the practicality expected from a Transit.

Interior comfort and functionality

The interior of the All-New Ford Transit Custom MS-RT is where comfort meets functionality. The cabin has been designed to provide a premium feel while maintaining the versatility required in a commercial vehicle.

Key interior features include:

Hand-crafted eco-leather and suede upholstery

Heated sports steering wheel

Heated seats for enhanced comfort in colder climates

SYNC 4 system for advanced connectivity and infotainment

Cruise control for easier long-distance driving

Reverse brake assist to enhance safety during maneuvering

These features combine to create an interior that is not only comfortable for long hours on the road but also highly functional for various business needs.

Customization options

Ford offers a wide range of customization options for the All-New Transit Custom MS-RT, allowing customers to tailor the vehicle to their specific needs and preferences.

Color options play a significant role in personalization. The available color palette includes:

Standard Colors

Special Vehicle Options Colors

Frozen White

MS-RT Blue (Exclusive)

Gray Matter

Yellow Green

Magnetic

Cadmium Yellow

Agate Black

TNT Tango Orange

Artisan Red

Ultramarine Blue

Digital Aqua

ENW Purple

This diverse range of colors allows customers to match their vehicle to their brand identity or personal style preferences.

Beyond color options, the MS-RT variant offers various technological customizations. The SYNC 4 system can be tailored to individual needs, providing a personalized interface for navigation, communication, and entertainment.

The All-New Ford Transit Custom MS-RT represents a significant step forward in commercial vehicle design. It successfully combines the practicality and reliability of the Transit line with the bold, sporty esthetics typically associated with high-performance vehicles. This unique blend of style and functionality makes it an attractive option for businesses looking to make a statement while maintaining the versatility and dependability they need from their commercial vehicles.

Performance Metrics and Capabilities

The Ford Transit Custom MS-RT stands out as a performance-driven commercial vehicle, offering impressive capabilities that set it apart from standard vans. This section delves into the key performance metrics that make the MS-RT a unique proposition in the market.

Acceleration and top speed

The MS-RT variant of the Transit Custom boasts surprising power that can put a grin on the face of even the most discerning driver. Unlike the lesser E-Transit Custom models, which experience an initial electric surge that quickly tapers off, the MS-RT continues to gather pace well into triple-digit speeds. This sustained acceleration is made possible by its powerful 282bhp motor.

While Ford does not officially quote a 0-62mph time or top speed for this 'performance' model, unofficial testing suggests impressive results:

Standstill acceleration: The MS-RT demonstrates notably quick acceleration from a stationary position.

Mid-range performance: It exhibits a pleasingly muscular pull from almost any speed.

Top speed: During testing on the derestricted autobahn, the MS-RT achieved a top speed exceeding 90mph, according to dashboard instruments.

These performance figures highlight the MS-RT's ability to deliver a driving experience more akin to a sports car than a traditional commercial vehicle.

Towing capacity

Despite its performance-oriented design, the MS-RT does not compromise on practical capabilities. The sportiest E-Transit Custom MS-RT maintains an impressive towing capacity of 2.3 tons, matching its slower counterparts in the Transit Custom range. This capability ensures that the MS-RT remains a versatile choice for businesses requiring both performance and utility.

Fuel efficiency comparisons

While specific fuel efficiency figures for the MS-RT variant are not provided, it's worth noting that Ford has made significant strides in improving fuel economy across its Transit range. For context, the standard Ford Transit, when fitted with the 105PS EcoBoost Euro 6.2 diesel engine, leads its class in fuel efficiency.

To provide a broader perspective on fuel efficiency in the commercial van sector, here's a comparison of some top-performing vans:

Van Model

Engine Specification

Combined MPG

CO2 Emissions (g/km)

Ford Transit

105PS EcoBoost Euro 6.2 diesel

Class-leading

221

Fiat Ducato

120hp 2.2-liter Multijet

32.5

220

Mercedes-Benz Sprinter

150hp 2.0-liter diesel

32.5

225

Peugeot Boxer/Citroen Relay

120hp 2.2-liter diesel

32.5

273

Vauxhall Movano

140PS engine

32.3

240

While these figures don't directly represent the MS-RT's performance, they provide a benchmark for fuel efficiency in the commercial van sector. The MS-RT's focus on performance may impact its fuel economy compared to these standard models, but it's likely that Ford has implemented technologies to balance performance with efficiency.

It's important to note that fuel efficiency can vary significantly based on driving conditions, load, and individual driving style. To maximize fuel economy in any van, including the MS-RT, drivers should:

Maintain regular servicing schedules

Practice smooth driving techniques

Keep tires properly inflated

Minimize unnecessary weight

Plan efficient routes

Utilize eco-driving techniques when appropriate

The Ford Transit Custom MS-RT represents a unique blend of performance and practicality in the commercial vehicle sector. Its impressive acceleration, high top speed, and maintained towing capacity make it an attractive option for businesses seeking a van that can deliver both in terms of performance and utility. While fuel efficiency may not be its primary focus, the MS-RT likely benefits from Ford's overall commitment to improving economy across its Transit range.

Real-World Applications

The Ford Transit Custom MS-RT has proven its versatility in various real-world scenarios, showcasing its ability to meet the diverse needs of both commercial and recreational users. This performance-driven van has found applications across different sectors, demonstrating its unique blend of style, power, and practicality.

Commercial use cases

In the commercial sector, the Transit Custom MS-RT has made a significant impact. Its bold, rally sports-inspired design makes it an ideal choice for businesses looking to create a strong impression with clients and customers. The van's striking appearance, with its aerodynamic front bumper, wide body arches, and integrated sports sills, ensures that it stands out in a crowd, potentially serving as a mobile advertisement for businesses.

Many small businesses and micro-fleets have embraced the e-Transit Custom MS-RT, recognizing its potential to enhance their brand image while providing the functionality of a traditional van. The vehicle's impressive acceleration and handling characteristics make it particularly suitable for businesses that require quick and efficient urban deliveries.

The MS-RT's versatility also extends to its configuration options. The availability of both panel van and double-cab variants allows businesses to choose the layout that best suits their needs. With a payload capacity of 989kg, it can handle substantial loads, making it suitable for a wide range of commercial applications, from courier services to mobile workshops.

Recreational possibilities

Beyond its commercial applications, the Transit Custom MS-RT has carved out a niche in the recreational vehicle market. Its combination of comfort, quality, and eye-catching design makes it an attractive option for those seeking a vehicle that can transition seamlessly from work to leisure.

The van's spacious interior and premium features, such as hand-crafted eco-leather and suede upholstery, heated sports steering wheel, and heated seats, provide a comfortable environment for long journeys. This makes it an ideal choice for weekend getaways or extended road trips.

Moreover, the MS-RT's powerful performance capabilities enhance its recreational appeal. With its 285PS electric motor delivering 415Nm of instant torque, it offers an exhilarating driving experience that's more akin to a sports car than a traditional van. This performance, coupled with its practicality, makes it a versatile choice for outdoor enthusiasts who need to transport gear for activities like cycling, surfing, or camping.

Customer testimonials

Customers who have experienced the Transit Custom MS-RT firsthand have been overwhelmingly positive in their feedback. Many have praised its unique blend of style and functionality, noting how it has transformed their perception of what a van can be.

One business owner commented, "The MS-RT Transit Custom has been a game-changer for our company. Not only does it handle our daily delivery needs with ease, but its striking appearance has also significantly boosted our brand visibility. Clients often comment on how impressed they are with our 'delivery sports car'."

A recreational user shared, "We bought the MS-RT for family trips, and it's been fantastic. It's comfortable enough for long drives, has plenty of space for our gear, and its performance makes mountain roads a joy to drive. Plus, it turns heads wherever we go!"

Another customer highlighted the vehicle's versatility: "During the week, it's my work van, handling all my business needs. On weekends, it transforms into our family adventure vehicle. The kids love being seen in it, and I love driving it. It's the best of both worlds."

These testimonials underscore the Transit Custom MS-RT's success in bridging the gap between commercial functionality and recreational appeal. Its ability to serve as both a practical work vehicle and a stylish leisure van has resonated with a diverse range of users, cementing its position as a unique and valuable offering in the van market.

Conclusion

The Ford Transit Custom MS-RT has truly shaken up the commercial vehicle scene, bringing a fresh blend of style and power to the market. Its impact on both business and leisure sectors showcases its versatility, meeting the needs of a wide range of users. From boosting brand visibility for companies to providing an exciting ride for weekend adventurers, this van has proven its worth in various real-world situations.

Looking ahead, the MS-RT's success points to a shift in how we view commercial vehicles. It's not just about getting from A to B anymore; it's about making a statement while doing so. As more businesses and individuals discover the benefits of a performance-driven van, we might see further innovations in this space. The MS-RT has set a new standard, challenging the industry to think outside the box and reimagine what a van can be.

FAQs

What type of engine does the Transit MS-RT have?

The Transit MS-RT is equipped with a 2.0-liter EcoBlue diesel engine. This engine comes in two configurations: a 170 PS variant paired with an eight-speed automatic gearbox, which can be equipped with optional intelligent all-wheel drive, and a 150 PS variant that features a six-speed manual transmission and front-wheel drive.

How fuel-efficient is the Ford Transit MS-RT?

The Ford Transit MS-RT's fuel efficiency varies depending on the model. The 2.0-liter diesel engine with 168bhp and automatic transmission paired with four-wheel drive achieves about 34.0 miles per gallon. In contrast, the 107bhp manual front-wheel drive version can reach up to 40.9 miles per gallon, based on the official WLTP figures. These figures are comparable to other medium-sized vans.

Who owns MS-RT?

MS-RT, which stands for M-Sport Road Technology, was co-founded by Edward Davies and M-Sport in 2015. M-Sport has collaborated closely with Ford for many years, especially in engineering and building rally cars like the current Ford Puma Rally. They also prepare vehicles for Global Rallycross and GT3 racing.

Which engine is considered the best for the Ford Transit?

Among the Ford Transit engines, both the original 2.2-liter and the more recent 2.0-liter engines are well-regarded for their performance. Despite some reliability issues noted with the 2.0-liter engines, they offer improved refinement and better low-down torque, enhancing the driving experience.